Sep. 30, 2024
The Hidden Costs You Pay for Glasses
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Have you ever wondered why glasses cost so much? When you buy glasses from a traditional brick-and-mortar retailer, you&#;re not just paying for the frame and lenses; you&#;re also paying big money to cover the retailer&#;s hefty outsourcing costs, which usually include manufacturing, licensing fees, warehousing, and more.
Unlike those retailers, Zenni has its own state-of-the-art production facility with advanced prescription and edging labs. We cut out the middlemen and pass huge savings on to you instead. And who doesn&#;t like huge savings?
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Traditional
Frames are designed and manufactured by a 3rd party. Licensing fee paid to the brand owner.
Manufacturing Fee Profit Margin Licensing Fee
Zenni
Frames are designed and manufactured by Zenni in our own state-of-the-art facility, keeping costs down. Large volume contributes to low overhead which also saves money.
Manufacturing Cost Profit Margin
Traditional
A wholesale distributor purchases from the manufacturer and resells to a retailer.
Warehousing Cost Distribution Fees Selling Expense Profit MarginThe retailer stocks and sells merchandise to customer in a physical store.
Rent Sales Staff Selling Expense Profit Margin
Zenni
Traditional
Frames are shipped from retailer to a 3rd party lens manufacturer who makes the lenses, assembles the glasses, then ships them back to the retailer.
Manufacturing Cost Lens Manufacturer Profit Margin Retailer Profit Margin Shipping Costs
Zenni
Lenses manufactured and glasses are assembled by Zenni&#;s RX lab.
Manufacturing Cost Profit Margin
Traditional
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You pick up your glasses at the retail store.
Zenni
Your glasses come to you.
Total
The Traditional Route
Zenni Optical
In the previous article, we discussed &#;Can I order glasses online if I have my prescription?&#;. In this article, let&#;s talk about &#;Why is Zenni Optical so cheap?&#;.
It involves material selection, technology, mass production, and so on. Good materials definitely cost more. And each process needs the corresponding manpower cost and so on. The biggest difference is the added value that the brand gives. Big brands spend a lot of money to build the brand, which will incur a lot of costs. Moreover, differentiated pricing can better differentiate the target users. The longer the sales cycle, the higher the price. The most obvious manifestation is that the wholesale market is cheaper than the retail store. Because the consumption frequency of glasses is low, most glasses shops need to be opened in places with many people and convenient transportation, and the rent will be very expensive. In addition, the sales of glasses involve the issue of optometry. It is necessary to purchase optometry equipment and hire professional optometry personnel, all of which need to be calculated into the cost of each pair of glasses.
The full name of the price ratio is a performance-price ratio, and it is It's the ratio between performance and price. The price ratio is the performance value of goods and price-value ratio, and it is a kind of quantitative measurement method that reflects the extent of goods that can be bought. Among the commodities of the same price, if this commodity has the best function and is the most comprehensive, it is the most affordable thing. A good value for money means something is worth it or excellent quality and proper price. ZenniOptical provides cost-effective products to better meet customer needs.
The Zenni Optical&#;s mission is clear, giving people glasses they can really afford, but still making them look like a million dollars. Everyone has found that they can get the choice they deserve at a price that they can afford. Zenni Optical is built on and committed to delivering the following principles: bringing the most affordable glasses to people everywhere. They are to provide their customers with the best quality optical lenses. They are to provide excellent customer support.
It is custom made and can be purchased directly from our factory. Zenni Optical has no middlemen and no retail space. Thousands of people from around the world visit the website, submit orders, and have them sent directly to Zenni's factories. Unlike traditional optometry operations and other prescription eyewear sites, Zenni has a 248,000-square-foot manufacturing facility. All customer orders are manufactured in their own factory, equipped with the most progressive optical machinery and perfect quality control procedures.
Choosing the right, high-quality sunglasses for the specific environment will provide you with the most protection. KoalaEye's glasses are beautiful, stylish, and loved by consumers. Fashion and elegant in-depth design, they follow the fashion trend of the world. Lightweight and anti-allergy, they fit well with the face shape and nose bridge. From the style of the frame, the length of the temple, the nose bridge to the shape of the nose pad, and the color of the glasses, they are all very attractive. The important thing is that the price is very affordable.
Thank you for your time in reading our passage &#;Why is Zenni Optical so cheap?&#;. For more information about sunglasses and eyeglasses, please continue to follow KoalaEye Blog. Also, it is welcome to share and forward to Facebook and Twitter.
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