Sep. 30, 2024
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A call center is a business function that handles inbound and/or outbound calls with customers. A cloud call center, or cloud-based call center, is one that has its call center technology in the cloud, hosted and supported by a third-party vendor. A cloud call center typically includes core technologies consisting of the automatic call distributor (ACD) and the interactive voice response (IVR) system.In addition a cloud call center can also include other modules, such as workforce management, analytics, and more.
A cloud call center offers many benefits including the following:
Scalability: Many call centers have significant seasonal swings in call volume. For example, candy manufacturers may have a big spike in call volume during the holiday season and again around Valentine's Day, and then low, steady volume the rest of the year. Using older &#;on-premises&#; technology, they would have to purchase hardware and software licenses for their peak call volumes. This is wasteful because they would be paying for unused licenses and underutilized hardware during the rest of the year. In contrast, with a cloud call center they would only pay for the seats being used in practice, making it a more cost effective model.
At home agents: Cloud technology is accessible from anywhere with a quality internet connection. This enables a cloud call center to assemble a team of at-home agents. In markets where it&#;s difficult to recruit and hire good agents, being able to hire agents who can work remotely provides an advantage. In addition, working from home is also considered a perk by many call center agents.
Flexibility: Most cloud-based systems offer easy integrations with other business applications by simply adding a new integration module. For example, a cloud call center may have a CRM application and a ticketing system it wants to integrate. The extensive use of integration APIs eases the way towards a smooth integration. Additionally, if a call center wants to add chat as a channel option, it can do so quickly, often same day.
These are just a few benefits of a cloud call center. Ultimately, using a hosted solution allows organizations to think less about technology and more about how to delight their customers.
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It is the leading, most complete and unified CX Platform on the market, used by thousands of organizations of all sizes around the world to help them consistently deliver exceptionalIt is the leading, most complete and unified CX Platform on the market, used by thousands of organizations of all sizes around the world to help them consistently deliver exceptional customer experiences . CXone is a cloud native, unified suite of applications designed to help you holistically run your call (or contact) center operations.
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Traditional contact centers rely heavily on on-site hardware and software, are inflexible, and expensive to maintain. Scaling up or down to meet customer demand is also complex.
If you want a modern, hassle-free customer support platform that keeps your clients happy, you should look into a cloud-hosted contact center.
But it&#;s not just convenience &#; cloud contact centers are packed with features that empower your agents to deliver exceptional service across multiple channels &#; , , social media, and integrate with your existing business applications.
We&#;ll walk you through this cloud-based call center technology, its key benefits, how it works, and how to use it to meet your customer service needs.
A cloud contact center is a web-based customer service solution that eliminates the need for on-premise hardware and software. It uses the internet and cloud computing to provide businesses with a scalable, cost-effective, and feature-rich platform for managing customer interactions.
A cloud-based contact center banks on call center technology hosted in the cloud. It helps contact center agents handle all types of inbound and outbound calls and customer communications, including voice, , SMS, social media, and the web, in a single, user-friendly platform on both mobile and desktops.
The best part is that agents can access cloud contact center platforms from anywhere with an internet connection, allowing for greater flexibility and remote work opportunities.
On top, cloud contact centers offer advanced features like call routing, call recording, performance analytics, and integrations with CRM software, which you might not find in traditional on-premise setups.
As organizations add more support channels, a cloud contact center solution helps them respond to every customer request and optimize agent productivity.
Cloud contact centers operate on a remote server infrastructure managed by a contact center provider. Businesses access the platform and its features through a secure internet connection.
Here&#;s a breakdown of the key functionalities.
Unlike an on-premises PBX, cloud centers don&#;t require telecom hardware to purchase, install, and maintain. Instead, calls and messages use Voice over Internet Protocol (VoIP) technology.
Cloud contact center software connects to other platforms like social media or and integrates all channels seamlessly. Each interaction connects with a customer or prospect account and assigns incoming communications to the right agent to avoid conflicts.
A cloud contact center can also integrate with your customer relationship management (CRM) software, keeping all communication data in sync across your organization. It&#;s the best way to deliver a seamless customer experience across customers&#; preferred channels.
Since a contact center works entirely over the internet, you just need workstations, headsets, and an internet connection for your team. While you can use special hardware, cloud contact center solutions will work just as well on the computers and cell phones you already use.
On-premises call centers are quickly becoming outdated.
There&#;s a reason IDC predicts that business cloud solutions will continue to outpace (54%) on-site technology investments (46%) in the coming years.
On-prem contact centers require employees to be physically present, demand constant maintenance, and require expensive (and quickly obsolete) hardware.
On-site call centers revolve around conversations, which don&#;t address the modern customer experience. For these reasons and more, cloud-based contact center solutions are the right approach for high-growth companies.
Analysts forecast cloud-based infrastructure continues to unseat on-prem solutions. (IDC)Cloud contact centers are entirely different. They offer accelerated setup, improved flexibility, and real-time analytics. In the end, this means significant cost savings, gains in customer experience, and faster time to market.
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Here are some compelling benefits cloud contact centers offer over traditional systems to help businesses deliver top-notch customer service:
FunctionCloud contact centerOn-premises contact centerSetupAffordable, out-of-the-box installation that can work with existing devicesMonths-long process that requires hardwiring each device to a central systemScalabilityNear-infinite scalability; can add new lines in a few clicksEach new line requires additional on-premise setupReliabilityEnterprise-level reliability with excellent uptime and speed improvements through software upgradesReliability depends on existing hardware, which will deteriorate over timeImprovementsEver-expanding set of key features using developing technologies like AI and predictive analyticsLimited to existing capabilitiesFeaturesAll traditional features plus modern improvements like IVR, natural language processing, live call monitoring, and moreTraditional features like hold, call logging, and wait musicIntegrationsExtensive integrations across digital channels and toolsLimited integrations that can be difficult to set up due to installation and licensing issuesCostMinimal up-front cost and lower monthly cost per userHigh upfront costs and additional ongoing costs for system maintenanceRemote work flexibilityAgents can work from anywhere in the worldAgents are restricted to the system&#;s physical locationCustomer engagementSeamless conversations across channels and departmentsEach channel is handled separatelyCloud contact centers go beyond traditional call center software, offering a multi-channel approach to customer engagement.
While the terms are sometimes used interchangeably, a crucial distinction exists.
Cloud call centers excel at handling high volumes of calls. Agents primarily interact with customers in real time over the . However, cloud technology allows for scalability and remote work options.
Cloud contact centers, on the other hand, offer a wider range of communication channels. They integrate calls with , social media, text messages, chatbots, and video conferencing. This creates a more comprehensive and convenient customer experience, allowing them to connect through their preferred method and receive consistent, high-quality support.
Benefits of cloud contact centers over call centers:
Cloud contact centers offer a more future-proof solution with a broader range of features and benefits compared to cloud call centers. They cater to a wider range of customer preferences and business needs, driving better customer experiences and business growth.
However, cloud call centers might be a suitable option for businesses with a primary focus on support and a limited budget for upfront costs.
Cloud contact centers pack a ton of powerful features and benefits that traditional on-premise systems simply can&#;t match.
Businesses can save up to 65% just by switching from traditional landlines to VoIP. But it&#;s not just the monthly fees, cloud contact centers eliminate so many of the hard costs like real estate for housing equipment, backup power sources, multiple network carriers, security audits, and dedicated IT staff.
Microsoft found that 82% of small businesses reported cost reductions after moving to the cloud. Without all that hardware and excess staffing, a cloud-based contact center is far more affordable in the long run.
Cloud contact centers consolidate a bunch of tools and apps you&#;re probably paying for separately into one unified platform. You don&#;t need to juggle multiple subscriptions and vendor relationships.
Related: Small Business Contact Center Software: Overview & Key Features
So many businesses are now on work-from-home or hybrid models, and having a remote contact center workforce is a necessity.
Cloud solutions make this seamless &#; agents and supervisors can stay connected and productive from literally anywhere with an internet connection. The software solution is built to work across all devices and operating systems too.
Comprehensive real-time reporting provides full visibility into performance for managers. And stringent security standards ensure customer privacy and prevent data breaches.
Rather than the nightmare of traditional on-prem installations that dragged on for months, cloud contact centers can get you up and running in just days or weeks.
No complex hardware configs or endless IT requests to deal with. Customizing settings, onboarding new employees, pulling analytics, and reporting. It&#;s all streamlined and simple through intuitive web interfaces.
Cloud architecture also delivers major performance gains. While physical systems have finite resources, cloud platforms leverage virtualization to dynamically scale capacity based on demand.
No matter how many calls, cases, or interactions you have, redundant cloud infrastructure ensures maximum uptime, lower downtime, and better responsiveness.
If your local internet connection goes down, calls can simply re-route to agent cell phones or automated messaging. Reliable business continuity is baked in.
For agents, the unified cloud interface boosts productivity by eliminating tool-switching and streamlining common workflows.
Everything an agent needs for efficient call handling and case resolution is right at their fingertips &#; no more disparate apps and fragmented data sources. Features like click-to-call, conversational AI-enabled self-service, and intelligent routing get customers to resolution faster too.
Cloud solutions are designed to scale effortlessly as your business grows. Need more users, channels, or functionality? Just provision it through the cloud platform.
No wiring nightmares or server upgrades are required. You can start lean and scale up gradually based on demand.
Reliability and uptime are also enhanced in cloud environments.
While traditional on-prem systems are susceptible to localized outages from severe weather and network hiccups, cloud providers operate geo-redundant data centers with hefty service level agreements.
Layers of built-in and end-to-end security like call encryption, permission controls, and auditing enable compliance with regulations like PCI, HIPAA, and more.
Integration capabilities are another big win. Most businesses rely on a patchwork of different systems and apps, but cloud contact centers can sync all that data to provide a seamless, unified experience across all customer channels and touchpoints.
Contact center agents get full context into account histories, past interactions, and potential opportunities within a vibrant integrations ecosystem.
Speaking of context, real-time analytics dashboards and custom reporting tools help surface those valuable customer insights. You get a clear, quantified view of operations, processes, and performance metrics that would require teams of data analysts to stitch together in legacy environments.
Supervisors and executives can benchmark against KPIs, identify friction points, and drive strategic improvements.
the biggest advantage of cloud contact centers is the ability to deliver a truly seamless omnichannel customer experience. Customers want to be able to reach out on their channel of choice &#; voice, chat, , messaging, social media, etc.
Cloud platforms unite those channels on the backend so agents get full context no matter how the customer interacts. That&#;s what builds lasting relationships and loyalty in today&#;s digital era.
On the management side, cloud contact centers centralize administration through simple web interfaces rather than having to dig into arcane system configs and databases. Adjusting settings, permissions, and customizations is point-and-click easy.
Cloud contact center, also known as Contact Center as a Service(CCaaS), offer a flexible and scalable solution for managing customer interactions. Billing is typically on a monthly subscription basis, with costs varying depending on several factors:
Vendor Comparison Example
Here&#;s a comparison of three cloud contact center providers to illustrate the different pricing structures and features offered:
FeaturesNextivaFive9NICE CXoneSetup In Hours&#;&#;&#;Monthly Price$129+ per user$149+ per user$94+ per userUC + CC Integration&#;&#;&#;Free Trial&#;Custom Proof of Concept60 days24/7 Support&#;&#;&#;Omnichannel&#;&#;&#;Workforce Management&#;&#;&#;Outbound & Inbound&#;&#;&#;AI Agent Assist&#;&#;&#;CRM Integration&#;&#;&#;The cloud-based contact center industry is expected to grow by a compounded annual growth rate of 26% through . But as the industry grows, choosing between providers is harder.
Selecting the right cloud contact center solution requires careful consideration of your specific needs. Here are some key factors to evaluate:
Carefully evaluate these factors alongside your specific business needs to make an informed decision when selecting a cloud contact center solution that empowers your agents, delivers exceptional customer experiences, and scales with your growing business.
Looking for a top-rated contact center solution? Nextiva was named Customers&#; Choice for Midsize Enterprise and North America by Gartner Peer Insights. It&#;s an easy-to-use omnichannel cloud center platform paired with Nextiva&#;s award-winning customer support.
Thousands of companies rely on Nextiva for scalable communication solutions to grow their businesses.
Here are three reasons why Nextiva stands out from the rest:
A contact center solution is ideal for those facing a rising tide of customer and sales requests. Nevertheless, the benefits of moving your contact center to the cloud far exceed those of an on-site solution.
You can&#;t go wrong with a cloud call center &#; it offers unmatched scalability. And when you&#;re ready to move to an omnichannel contact center, we&#;re ready.
There&#;s a reason why companies in industries like healthcare, logistics, and finance trust Nextiva. It&#;s dependable and enables them to grow faster.
Related: Contact Center Architecture: How Contact Centers Work
Move to the cloud.
See how a cloud contact center can transform your customer service. Scale support and let your team work anywhere.
Get a quoteHosted contact center can refer to any contact center software or solution hosted by a third-party provider, whether it&#;s hosted in a traditional data center or the cloud.
Cloud contact center specifically refers to a contact center solution hosted in the cloud. Cloud-based contact centers offer all the benefits of hosted contact centers, with the additional advantages of scalability, security, and accessibility.
Cloud contact centers are a more advanced and flexible version of the general &#;hosted&#; category.
Traditional contact centers struggle with siloed data, limited communication channels, and frustrating wait times for customers. Cloud-based contact center solutions transform this experience, offering a unified platform for agents to access all customer interactions.
Omnichannel engagement provides rich data for better service and intelligent routing minimizes hold times. Real-time call analytics through the cloud improves agent performance, leading to a more satisfied customer experience.
Cloud contact centers are constantly evolving, fueled by advancements in artificial intelligence and automation. Here&#;s a glimpse into the future:
&#; AI-powered Chatbots and Voice Assistants: Virtual agents will handle routine inquiries, freeing up human agents for more complex issues.
&#; Self-Service Options: Customer self-service portals will empower customers to find answers and resolve issues independently.
&#; Data-driven Customer Journey Optimization: Advanced analytics will be used to personalize customer interactions and optimize their journey through the contact center.
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