Jul. 02, 2024
Young designers today may be focused on the shape or size of a dress, and may not think so much about how to make a clothing label. However, clothing labels are an integral part of a fashion item. They give important information about the product. They also communicate the details of the fabric. Today's consumers are increasingly leaning towards environmentally-friendly or conscious products, so a label is an integral part to showcase the components of the fabric.
Consumers do not want to buy plastic polyester or nylon; they have real ethical choices about which cloth to buy. Plastic product-based material is not ideal for the environment, and these materials are made of non-renewable resources that take up lots of energy and are non-biodegradable.
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Related links:A surprising fact about clothing brands is that 60% of the new clothes end up in the landfill within 12 months every year, while another third of the material in the supply chain ends up in the dump before reaching the clothing rack. A good clothing company should be honest with consumers about the material used in the garment, and help them choose the right type of clothing. They can do this by ensuring they have accurate labels.
There are six popular types of clothing labels found on a garment. These are brand labels, size labels, care labels, flag labels, manufacturer codes, and special labels. Each label has some purpose and information about the garment. It must display information on lab paperwork, equipment, specimens and testing tools. These labels represent a heavy chunk of details selected by each lab. Most of the time, the label is also used to track information on a particular piece of clothing through a unique number that relates to some demographic information.
Brand label - The brand label of a company helps to sell clothes. It plays an important role because customers trust the brand and only then buy from them. A brand is identified with product durability, longevity, aesthetic appeal, and so on.
Size label - The size label defines a specific measurement of the human body. Size labels are printed to denote specific sizes like S for small, M for medium, and L for large. A customer knows well which size is best for them. This is a very crucial label on any piece of clothing, as without it, the item becomes useless.
Care labels - This label includes wash care and ironing instruments. Care details are attached on the side seam. The purpose of this label is to ensure that the garment gets the care it deserves, to preserve its shape and form. Some labels may have care instructions on washing, drying and ironing to maintain color. Some labels even give warnings about color bleed and shrinkage issues.
Flag label - Flag labels are attached outside the side seam. A flag label is a logo that is used for primary designs. These labels help garments stand out from the rest, and help build brand recognition.
Manufacturer label - This label includes the manufacturer code for distributing garments worldwide. This label helps to track the garments.
Special label - 100% cotton or 100% polyester are examples of a special label. Special labels attract customers while purchasing the product.
Yes, an article of clothing requires a brand to make a clothing label because it promotes identity and gives customers the best information about a garment and its care. Clothing labels are so important that consumer protection in the USA, UK, Australia, and other countries have stringent care labeling requirements. In addition, certain independent organizations such as the International Organization for Standardization (ISO) have their own labels for various products. Labeling helps you to hone the efficiency of your organization. The labeling solves your business problems and helps you to meet desired expectations and standards.
Provide sole identity to a brand - A clothing label helps identify creators from the various brands in the industry. Most importantly, it serves to differentiate the company from the rest.
Gives customers important information - The label consists of essential information details that include the name, tagline of the manufacturer, the washing instructions, etc. For example, clothes with the term "delicate" written on the label may need different care while washing. It helps to put this on the label so that customers are aware of this right from the start.
Helps the company to stand out from competition - In the current scenario, being neck-to-neck with competitors is tough. One of the ways to stand out in the crowd is through string branding and labeling. It also reinforces brand copyrights.
Ensures longevity with accurate care instructions: Labels give correct information on how the clothes should be cared for. This is very useful for customers. Ultimately, customers want to invest in products that last. So, if you help them do this by putting accurate instructions on a label, they are more likely to purchase from you in the future.
Display your brand - Well-made labels do not fade easily after a wash, and your brand tag stays on throughout the life of the garment. This strengthens brand recall.
Why clothing labels are so important in the apparel industry
Young designers might be so focused on the shape, colour, and cut of their dress, they may not give much thought to clothing labels that are added after production.
The same goes for consumers; how an item of clothing looks and what it costs tend to be the main concerns for buyers, but clothing labels shouldn&#;t be ignored so easily.
Clothing labels offer important information about the product, information which might just be the difference between an item being purchased or put back on the rack.
One of the most important aspects of clothing labels is the description of the materials the item is made from.
Today&#;s consumers are more environmentally conscious than they&#;ve ever been, and not all materials are made the same way. With so many materials made from plastic (lycra, polyester, nylon for example), consumers now have a real ethical choice about which clothes to buy.
Plastic-based material is bad for the environment for a number of reasons. These materials are created from non-renewable natural resources, require a lot of energy to manufacture, and are not biodegradable.
An astonishing 60% of new clothes will end up in a landfill within 12 months, while a third of all materials in the supply chain will end up as waste before a garment even reaches the clothing rack.
A good clothing label will have detailed information about the material used to make the garment, allowing the consumer to decide whether or not to buy.
Proper care for a garment is of course important. Without it, some clothes might rip, shrink, or the colours might run if the warning on the label isn&#;t adhered to. Some fabrics shouldn&#;t even be put into a washing machine and need special treatment like dry cleaning.
Some materials react adversely to heat, and care and content labels will explain the correct temperature to wash them in, or if they are unsuitable for a tumble dryer. Knowing how to properly care for clothing means they will last longer, reduce the need to buy more items, and decrease the need for companies to produce more.
Clothing labels may be a necessity, but they&#;re also an opportunity for designers to promote their brand. Your clothing label doesn&#;t just have to have technical information on it about materials and temperatures; it can be used as a platform for your brand identity.
A great, recognisable brand builds trust with customers, encouraging loyalty, and can make the difference between success and failure of a company.
Clothing labels can show your logo, slogan, or a promise to the buyer. They can convey a message about your company&#;s commitment to sustainability or explain the eco-friendly manufacturing process of the garment.
Some brands use their clothing labels as a platform for humour, adding funny jokes or holiday wishes.
Available in a range of materials, including paper-board, fabric, plastics, metal and even wood, our swing tags carry both brand messaging and item identification.
While swing tags are removed after purchase, woven labels stay in the garment permanently.
We have over 40 years&#; experience in the manufacture of woven labels, with our world-class artwork and design facilities combining with the latest yarn and weaving technologies to deliver the highest quality labels.
Non-Woven Labels are popular with emerging designers or a brand seeking a look and feel that is somewhat &#;different&#; to the mainstream.
Non-Woven Labels can be manufactured from a wide range of fabrics, using a variety of imaging techniques, including printing, embossing, and embroidery.
Care & Content labels advise the consumer on how to look after their new purchase in order to get the best out of it.
We use the standard international symbols and terms which are universally recognised for care and content labels, as well as a range of soft, durable fabrics, all tested to the strictest standards.
One of the latest offerings from us is a remarkable new type of label which consumers can bury after they remove it from the garment.
These plantable seed tags are made from a biodegradable eco-paper (post-consumer materials) with flower seeds embedded within.
When the paper is planted in a pot of soil, the seeds grow and the paper composts away. All that is left behind is flowers, herbs or vegetables, and no waste!
While often overlooked, clothing labels are an essential part of the apparel industry.
They not only provide important information to your customers and represent your brand, but they&#;re also legally required to have the correct information, which is why it is so important to get it right in the first place.
We work with small and large businesses, recognising the importance of clothing labels as an essential part of delivering a successful end product.
There is no substitute for top-quality labelling and good design, and with almost 50 years of creating clothing labels, you can rely on us to get the job done right.
From basic nylon printed to beautifully woven silk, our global supply chain and contacts can produce and deliver the goods, where and when you need it.
If you would like to know more about our clothing labels, then please don&#;t hesitate to contact us today.
Our friendly and experienced staff will be happy to help in any way they can.
A clothing label is often the finishing touch to a designer's product. Clothing and accessory designer/manufacturers have spent a lot of time and effort to make sure that their products are top quality and the label is a reflection of the total product. Designers want to make sure that their labels reflect the attention that has gone into their new creation. Oftentimes, the care placed into creating the garment is mirrored in the label. One of the first things that a potential buyer looks at before purchasing an item is the label. Consumers read the labels for many purposes, and the labels are often the "icing on the cake" for their products.
When a consumer buys a garment or an accessory, they are making an investment. They want to keep their clothes in good shape. So they need to know exactly what types of fabrics are in the garment and how to care for these fabrics. It can be difficult to actually identify the materials in clothes at times. The care needed for synthetic fabrics may be very different that the care needed for cotton fabrics. Labels are the primary means of communicating this important information. Washing instruction, types of fabrics, union affiliation - these are all important factors when a customer decides to purchase an item. Labels enable our manufacturers to communicate this information in their own special style.
Labeling has become so important in our culture that we now buy certain products just because of the label. The labeling process has taken front and center stage in American society! "Branding" is now an entire industry, and labels are one of the basic branding tools. When purchasing garments, a customer may look at the garment first, but she usually looks at the label second, to determine the brand. It's important for the label to reflect the brand and the quality that the customer is looking for. Branding typically includes a special word, color, mark or symbol. It's important that this be consistent and easily recognizable by the consumer. A label provides consistency within a brand that might have a large variety of pieces and styles. Brands and labels are one of the primary methods of distinguishing products in the marketplace. "Brand equity" is the idea that there is definite value associated with the brand that a customer is seeking. Without labels, branding would be impossible. The label should reflect all of the qualities and characteristics of the brand. A customer looks at the label to find the brand, thereby assuring that customer of the quality of the product. Brand recognition is an important component of a successful and growing clothing line.
Custom woven labels and hangtags communicate the creator/ manufacturer's information. They help make sure that accurate information gets to the consumers who purchase the products. Beautiful woven labels are a classic addition to any garment. Creating woven name/logo labels, care labels and tags, content labels and tags that describe the products' ingredients, and size labels are imperative. Labels can also include a combination of these things. Attractive and professional hangtags with state-of-the-art production are also an important means of branding and communication. They are a perfect finishing touch to any garment!
Labels come in a variety of finishes and fabric choices: damask, semi-damask, satin, and taffeta. Satin is the most popular choice, but not always the wisest. Satin is thin and can snag easily, making it more likely to be cut out than other labels. Though it looks very pretty originally, you need to keep the customer in mind when choosing your label. Taffeta is stiffer than satin and can stand up to a bit more snagging. However, with both satin and taffeta the finished edges of the labels can be stiff, leading to the prickly feeling or which labels are famous. Semi-damask is a mid line choice when it comes to labels. It has many of the qualities of damask at a slightly lower price point. Damask is a tighter weave fabric that remains very soft, even with finished edges. It's a top choice when quality is a top priority for the seamstress. Damask provides the best finish with a smoothness that reflects style and comfort.
After a producer decides on his fabric choices, he must decide on the finish, and decide on the style. One can choose from folded, end-fold and all ends finished. The folded style eliminates the issue of having a raw back showing and allows room for care instructions. They come in two variations: a side folding label or a bottom folding label. A common way to attach a label is to order an end fold label that is tacked down on the ends. However, this method is not flexible enough for most small-scale sewers and lacks the professional touch. You can ensure maximum flexibility by ordering labels that are finished on all sides with enough seam allowance to be used in a variety of ways.
Labels serve many purposes. They communicate care instructions and the fabrics included in the garment. They help brand the garment and identify the company's name and logo. And they truly reflect the quality and the attention that went into the production of the garment. Labels are an important consideration in any clothing and accessory business, and their importance should not be understated.
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