Dec. 30, 2024
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Holographic laminates are a stunning way to enhance commonplace, plain-Jane packaging, and they are tremendously functional to boot. Holographic laminates are often made using a PET film, but a holographic look can also be achieved with a hot stamping or cold foil. For a prime example of the aesthetic power of holographic laminates, look no further than Fenty Beautys first-ever holiday capsule, the Galaxy Holiday Collection. The boxes for all of the products in the collection are covered in a sheer rainbow holographic foil as shiny and alluring as the makeup inside. As if thats not impressive enough, bold, glittery text and patterns splatter across the smooth holographic background, showcasing Rihannas fierce cosmetics brand.
Holographic effects dont have to cover the entire box, either. For more subtle enhancements, dental floss brand Cocofloss uses rainbow foil to spell out the text on its bright, colorful boxes that are sure to stand out aside typically bland dental packaging. The silver Fresnel lens on the front of box for Dunhills Century Blue perfume has a special draw with a high-quality 3D effect, upping the ante for the luxury fragrance brand.
In regard to utility, there are a number of functional uses for holographic laminates as well. Transparent holographic films, for example, can add an extra layer of tear resistance to packaging, ensuring that a product is tamper-free. Unique holographic patterns are more difficult to counterfeit, as can customized holographic QR codes.
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