Frozen, tinned or fresh: Which foods are better for you?

As the cost-of-living crisis continues, there&#;s more demand for tasty but inexpensive ingredients. And, with health experts advising we eat 30 different plants per week, variety is a priority for many too.

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According to research firm Kantar, last year, British consumers bought 15% more frozen food than the year before, with sales increasing for frozen ingredients including fruit and vegetables, poultry and fish.

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&#;Many consumers are looking for foods that won't perish before they can cook them,&#; says Rupert Ashby, chief executive of the British Frozen Food Federation (BFFF).

After a surge during lockdown, canned food sales are now back to pre-pandemic levels, according to a recent survey by trade magazine, The Grocer. However, the popularity of certain brands of canned vegetables, including tomatoes, is rising.

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