May. 06, 2024
We're often asked - how much does packaging, and shipping packaging in particular,
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really
matter to the consumer? Do customers care about the sustainability of that packaging? Is there data to help me understand if my investments in better, more eco-friendly packaging will impact my bottom line?
Typically these questions are prerequisites for brands assessing the risks and rewards of redesigning their packaging suite towards sustainability goals and internal CSR/ESG initiatives.
While the interest in moving eCommerce and retail packaging to more sustainable materials and design is high - among consumers
and
brands - it's less clear to many how this interest and emotional response to packaging translates into a brand's return on investment for making the transition.
Is switching vendors, redesigning dielines and artwork, or rethinking a procurement strategy going to be worth the time and effort it takes your team? Will packaging with a catchy marketing or environmental slogan make much difference in the nuts and bolts of customer retention?
As consumers demand more responsible sourcing and packaging for the products they choose to purchase, how do these warm fuzzies translate to a consumer's willingness to also pay more for a product produced in this way? Does sustainable packaging change a consumer's buying strategy or lifetime value with your brand?
These are fair questions.
For years, there was little data to help quantitatively answer these questions. Although there is still much to learn about the impact of sustainable packaging on buying habits and decisions, the last five years have accelerated the amount of eCommerce packaging received by consumers and have led to much more research in this arena.
Recent data from a survey conducted by DS Smith and Ipsos in October 2023 reveals that over 80% of consumers prefer brands that use eco-friendly packaging. Furthermore, the study highlights that sustainable packaging can improve customer satisfaction and loyalty by up to 60%.
If you own a small business, you know that it's what's on the inside of your packages that really matters. But did you know that a simple thing like picking the right packaging materials for shipping your products can make a big difference in your business?
Choosing the right packaging can affect everything from your shipping costs to customer satisfaction. You need a solution that is affordable, customizable, and durable so that your fantastic products arrive at the customer's home in great shape. That's where poly mailers come in.
Keep reading to learn more about poly mailers and how they can help your small business!
Poly mailers are shipping envelopes made from thin yet durable polyethylene. They come with a self-adhesive strip at the opening so you don't need tape or extra supplies to secure your package. You can place a shipping label directly on the outside of the mailer and simply drop them off at the post office.
Polyethylene is thin but durable and waterproof, so you don't have to worry about your product getting to its destination with any damage.
There are plenty of sizes and styles of poly mailers available. You can also purchase poly mailers with extra padding if you feel like your products need some more protection.
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Poly mailers are a popular choice for small businesses because they're customizable, durable, and cheap to ship. Poly mailers are often used by sellers on these sites:
● Poshmark
● Etsy
● Ebay
● The RealReal
● Amazon
● Mercari
● And more!
However, while poly mailers are a great choice for many small businesses, they're not right for every package. Because they are made of thin plastic, they work best for products that won't be damaged by being crushed, like books and clothing. They are also good for products that are already in boxes but need a little extra security, like shoes.
On the other hand, items that are fragile or delicate won't work for poly mailers unless they are already in boxes. However, if you think your product only needs a little bit of padding, you can always choose a poly mailer that has bubble wrap for added protection.
Saving money on shipping costs is one of the best reasons for a small business to use poly mailers. When compared to corrugated cardboard boxes, poly mailers are much more affordable to ship. And every penny you save on shipping goes back to your business's bottom line.
The reason poly mailers are so cheap to ship is because they're very thin and lightweight. That means you're only paying for the weight of the product inside with minimal added weight from shipping materials. Some carriers also charge more for large items that take up a lot of room in their trucks. Poly mailers take up only as much room as the product inside, so you can save money that way as well.
Running a business from your home or workspace can end up taking up a lot of room. But poly mailers don't, so they're a great option for people looking to save some space. Poly mailers are made from a thin plastic, so they're easy to store in bulk. Cardboard boxes, on the other hand, take up a lot of room--even before they're folded.
With poly mailers, you can order large numbers of them without having to worry about getting more storage space. They take up about the same amount of room as paper envelopes.
Poly mailers are made from lightweight plastic called polyethylene. This thin material means they're easy to store and cheap to ship. But despite this thinness, poly mailers are still durable and weatherproof. They are resistant to dust, dirt, and water and do not tear easily. Poly mailers also block out UV rays from the sun, so your products are protected from fading.
Sometimes shipping conditions can be rough and tumble, so this durability means your package will arrive at your customer's doorstep safe and sound. And if you need some extra protection for your package, poly mailers with bubble wrap offer more padding.
Another great thing about poly mailers is how many options there are. There are different levels of thickness to choose from, as well as padding like bubble wrap. You can also order white poly mailers to customize with branding collateral like stickers, or you could opt for colored poly bubble mailers or colored poly mailers to make a bright statement.
You can also decide which size of poly mailer is best for your package. Poly mailers come in a wide range of sizes, from 5 x 7 inches to 32 x 32 inches. That way you can pick the right size to ship your product without wasting any space.
These days, businesses and consumers alike want to reduce waste and have a more positive environmental impact. While poly mailers are made from plastic which is not biodegradable, they can be both reused and recycled.
Poly mailers with tear strips can be reused because they are easy for the recipient to open without damaging the packaging. Some poly mailers have a second adhesive strip, but you can also use tape to secure the packaging. This makes returns and exchanges easy for customers, which could have a positive impact on their opinion of your brand. And if they loved their package and want to keep the products, they can always reuse the poly mailer for the next time they have to send something in the mail!
Once poly mailers have been reused, they can be recycled at certain locations. You can use this locator to find a recycling drop-off spot near you!
These days, everything doesn't have to be shipped in a cardboard box. Poly mailers are an affordable, durable shipping solution that is perfect for any business.
Looking to save money on shipping costs while providing outstanding customer service to your clients? Check out The Boxery's new line of LUX of poly mailers . They come in a range of sizes and white, blue, pink, purple, green, and black color options . And best of all, all poly mailers ship free! Check out our selection of high-quality shipping materials and contact us with any questions.
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