5 Must-Have Features in a eyewear manufacturing solution

Author: knightzhao

Apr. 14, 2025

The 8 must have tools for eyewear e-retailers - Fittingbox

To be successful in today’s online eyewear space, you need to constantly interact with your customers. Regardless if they are fashion seekers, eyewear lovers, replacers or basic choosers, all online eyewear shoppers need a regular gentle touch to keep you in mind.

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Fortunately, there is an impressive range of technology to help you enhance the customer experience and to promote and grow your business.

Here we outline 8 software solutions you definitely want in your ecommerce toolbox. Not only are they proven to help digitally promote and grow a business, you’ll find the price tag pleasing. These digital tools can help you to:

  • interactively keep in touch with customers and prospects
  • attract new customers
  • stand out from competitors
  • improve the customer experience
  • learn far more about your clients’ aspirations and needs.

1/ High-Quality Images of your frames

The Internet is a visual medium and high-quality images of your eyewear offerings are essential to successfully entice customers and sell your products. For budgets that don’t stretch to employing photographers and arranging studio shoots, Fittingbox offers a cost-effective and innovative alternative.

Photo Studio is a patented solution especially developed for shooting frames. It provides a full range of services for creating print and web-ready HD photos of your frames in record time, by making shooting and post-production design near-effortless.

This video provides a quick overview of the ease and comfort of the process, as well as the outstanding results that include 3D modelling based on exclusive textures and effects, and image enhancements.

2/ User experience (UX) to offer a smooth online experience

There are many tools that enable you to create a dynamic and beautiful interface that promotes your product and offers. Two simple to use ones for creating professional websites are Wix and Squarespace.

    • Wix’s drag-and-drop editor makes it easy to create a professional website – without having to know a line of code! That’s why it is used by 100 million users across 190 countries. With hundreds of templates (including ones specifically for eyewear and sunglasses) and great tools, Wix lets you build and sell through your site. Beginner-friendly and scalable, Wix provides an affordable, easy and hassle-free way of creating a website in minutes.
    • Squarespace is a similar solution favored by creatives with outstanding visuals. Regardless of the solution you choose, ensure your site is optimized for all devices. Also think about having responsive and seamless navigation to help potential conversions. Keep in mind than consumption is now a cross-device process. A buyer can start the purchase on a smartphone and finish it at home by computer, so your UX experience needs to reflect and capture this behavior.

3/ Virtual Try-On to reduce barriers to purchase

Try before you buy is a rule that customers love. This is possible online with virtual try-on solutions. These are also an innovative, tech-savvy way to raise interest in your brand.

Fittingbox Advanced for Website is a virtual try-on software for glasses dedicated to eyewear professionals. It turns the user's screen into a virtual mirror, in real-time, and brings fun during the shopping experience.

User can virtually try on multiple frames as if they’re in front of a regular mirror. They have the opportunity to explore near-unlimited options before making a choice.

4/ SEO to rank your eyewear e-commerce on search engines

Search engines are the way potential customers now look for products and services. So, you need to get in front of them by describing your product page properly, with keywords to place them in a high position on search engine. This strategy to appear on Google, Bing, Yahoo... is called SEO for Search Engine Optimization.

There is a variety of free tools to assist your SEO, starting with a bunch of helpful services from Google:

  • Google Trends helps you comparing your business to competitors, or with finding the right search terms.
  • Google Analytics provides in-depth data on how your website is performing on measures like page views, how users are reaching your site and information on your audience.
  • Google Search Console helps your business get discovered on Google. Google will also do a test drive of your site's map and determine if there are errors that you can fix.
  • PageSpeed Insights analyzes how fast your webpage is and provides suggestions to improve the speed. 

On top of these paid for services, Moz Pro provides resources to learn more about SEO, improve strategies and analyze trends within the industry, and includes targeted keyword suggestions. Ahrefs provides insights on competitors, which, you can use to make better-informed decisions about your SEO strategy.

Screaming Frog SEO Spider is a free crawler that will examine your site and determine if there are broken links or problems. It can analyze page titles and metadata so you can find out if any pages are missing or are duplicated across your site.

5/ Adword Campaigns to boost your eyewear e-commerce

You can rocket fuel your SEO strategy by using adword campaigns to increase the visibility of your site. Known as Search Engine Advertising (SEA), this involves pay-for-use targeted campaigns and complements your organic SEO strategy.

Adword campaigns help you to outrank competitors by having a prominent place on search engines such as Google. It is critical to define relevant keywords that fit your target. Some of the tools already mentioned assist with this. It is then important to create campaigns based on the demographics as well as define the best time to reach them.

The key to SEA is to test, test, test and then re-test to identify what works best so as to get the best adword performance. Tools exist on every social media channel and in addition to Google Ads, there  is Facebook, Instagram and LinkedIn ads, depending on the channel you are targeting.

6/ Social Media Strategy

To communicate and promote your latest products, you must be present in the social media sphere. Whatever social media platform you choose to be on – Facebook, Instagram, LinkedIn or Twitter, sharing content with your audience is essential so your audience remains curious about you and encouraged to buy.

Best Material For Glasses Frames - Kraywoods

On the hunt for stylish eyewear? You're in luck. From memory metal and plastic to combination frames with a pure titanium frames temple piece, today's glasses are sure to fit any taste or lifestyle.

Which material for eyeglass frames should you go for and select? It all comes down to personal preference; from experience, we can advise on how different materials may suit your needs. So shop confidently, and look fabulous as well.

Classic Specs are distinguished from the competition by using Italian cellulose acetate, known as Zyl. 

This plant-based plastic is a step above in terms of quality, not to mention it's hypoallergenic. Cellulose acetate has been around since the s, and Craftspecs continues to be an industry leader in its application.

Cellulose acetate has taken the eyewear industry by storm. Not only is it lightweight and easy to mold, but this revolutionary material can also be customized with an infinite array of hues and patterns.

It's gaining popularity in designer eyeglass frames for its excellent durability, a testament to modernization as we know it today.

For more information, please visit SCM GROUP LIMITED COMPANY.

Cellulose acetate glasses are a cut above the rest regarding quality eyewear. Unlike injection-molded frames, usually associated with lower-priced alternatives and their inferior look and feel, cellulose acetate offers an unmistakable elegance that is long-lasting and showcases natural beauty in its design.

Plus, never worry about them breaking down faster than other glasses; you're guaranteed years of use without sacrificing style.

Cellulose acetate eyeglasses have a bit of human touch, at every step, from cutting out the pieces of the frame with precision scissors to polishing each one by hand and assembling it, which requires craftsmanship.

In contrast, injection molded glasses go through an industrial process where petroleum-based plastic is placed into specially crafted molds for mass production; this makes them much easier to manufacture on a large scale.

Titanium is more reliable for rough use than these other materials, so you don't have to worry about handling your glasses with kid gloves all the time; live your life as usual with the peace of mind knowing that whatever happens, your lenses will still hold up strong.

Titanium frames are the ultimate go-to for comfort and lightweight style, perfect for any activity.

With no maintenance required, titanium frames is ideal for you to enjoy your glasses without worry. From running around playing games or hitting up a jog, these eyeglass frames will keep up with every step of your fantastic lifestyle.

Did you know that Bamboo is one of the most sustainable plants on earth? Found mainly in Southeast Asia, Bamboo grows faster than any other plant.

Not only does it have a low impact on its environment due to responsible harvesting practices, ensuring minimal disruption for other species depending on it as food, but this fast-growing crop also has excellent strength and durability when mature. Plus, with dyeing options available, Bamboo can be tailored to fit many different aesthetics.

Plastic is an excellent option for finding the perfect frame for your look. These high-quality plastic eyeglass frames derive from renewable resources like wood pulp and natural cotton fibers, making them eco-friendly.

Plastic frames retain their brilliant colors through time due to their hue being embedded in rather than sprayed on top of the material, preventing color peeling. Using different shades of molten acetate, beautiful combinations can be crafted into layers or swirled together (also known as a "turtle" pattern), giving you a fantastic range of vibrant, eye-catching options with no lack of creative potential behind them.

When creating these pieces by hand or CNC sawing machine, flat sheets are designed and then heat shaped for delightful curves and tilted inclination that'll add oomph to every glance throughout your day.

Ultem is a versatile and lightweight thermoplastic that offers optimal protection against heat, flame, and impact damage.

With its superior strength-to-weight ratio, Ultem frames can weigh up to 1/3 the weight of traditional plastic or memory metal frames, making it perfect for those seeking an ultra-durable yet easy-on-the-eyes style. What's more? It can resist temperatures as high as 400⁰ Fahrenheit too.

Nylon, affectionately known as another type of plastic-molded material, is one of the most popular materials used in eyeglasses.

Invented during World War II and utilizing a more brittle material, this plastic quickly became notable for its durability and is corrosion-resistant to extreme temperatures, hot or cold. While initially seen with suspicion due to it being relatively new on the scene, nylon has become an integral part of modern glasses.

Nylon eyewear provides a durable and easy-to-mold frame for sports sunglasses, but it often feels stiff and uncomfortable.

Not to mention that it can only be dyed with primary colors. And while these frames are usually pretty tough, they may become brittle if exposed to low humidity or over time, making them less than ideal in certain situations.

Our wooden eyeglasses frames are a unique and stylish addition to anyone's eyewear collection. Made from high-quality wood, these wood eyewear frames offer a comfortable fit and are built to last. Not only are they durable, but they are also eco-friendly, making them a great choice for those who are conscious of their environmental impact. So if you're looking for a stylish, eco-friendly and durable option for your eyewear, wooden eyeglass frames may be the perfect solution. Here are our three top picks for eyewear frames made from wood.

Our acetate eyeglasses frames are the ultimate fashion statement for your peepers! These frames are not only stylish, but they are also super flexible and durable, making them the perfect choice for any fashionista on the go. Whether you're rocking a classic black frame or daring to be different with a bold pattern, our acetate frames are sure to turn heads. Plus, their ability to bend and contour to your face ensures that you'll have a personalized fit that's as unique as you are. Don't settle for boring eyewear - upgrade your look with our fashionable and functional acetate frames today! Here are three top picks for acetate glasses frames:

Consider the various materials available when searching for your new eyewear frames. For example, if a metal frame prefers light weight and long time usage, while other plastic frames offer low cost and vast color selections, titanium frames offer both durability, strength, and style.

Since it is important to find frames that you like, the best way to opt for a suitable material is to try them out and see how it looks on you. There's no one-size-fits-all regarding eyewear frames; whether you're looking for something sleek or something more casual, taking the time to research what works best for you is essential.

Check our website for more info about picking the perfect eyewear frame. In addition, taking care of your eyeglasses helps maintain their shine after purchase. With these tips in mind, we are confident that selecting the best materials for the eyewear frame will be manageable. There's something special waiting just for you. Visit Kraywoods today to find your favorite pair of eye frames. We guarantee it.

Contact us to discuss your requirements of eyewear manufacturing solution. Our experienced sales team can help you identify the options that best suit your needs.

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